SRI Performance

A recent survey conducted by Yankelovich, found that a majority of investors now believe that companies that operate with higher levels of social responsibility carry less risk (55%) and deliver better returns (52%). And 71% of investors contend that knowing that companies are rated higher in terms of their social performance would make them more likely to invest in such companies.

According to the Social Investment Forum, nearly 1 out of every 10 dollars under professional management in the U.S. ($2.29 trillion) is now involved in some form of SRI. The popularity of SRI is in large part due to a growing sense of awareness among investors that they have a voice in the companies they own - in what products they produce, how they operate, how they treat their employees and the environment. Some investors pursue such an approach to match their portfolios with their values, while others believe such an approach can help identify companies with better long-term performance.